We help you to build & convert a Minimum viable product to the Most lovable product by your customers.
Our approach gets your product to market quickly with just the core features early adopters need most.
HOW WE DO IT
Prioritisation Workshops
We engage stakeholders, host workshops, and research users and markets to define 10-15 crucial MVP features through collaborative efforts
Continuous User Testing
We conduct ongoing usability tests of the evolving product to validate designs and features that are hitting the mark with target users.
Agile Development
We work in 2-4 week sprints delivering incremental working functionality in priority order. This allows validation of assumptions.
Early Access Groups
Accelerate product development with early adopter focus groups, while employing growth hacking tactics like ads, referrals, and content marketing
Analytics Instrumentation
We integrate tools like Google Analytics, Amplitude and Mixpanel to quantify product traction through usage data like active users, churn and engagement metrics.
Assessment Milestones At 30/60/90 day marks
We assess product traction based on reach, engagement, and conversion metrics and revise the roadmap as needed
Roadmap Realignment We remain flexible - if certain features prove unnecessary during MVP testing, we realign resources on the most valued functionality.
The goal is launching an early product version to establish value quickly, gain user feedback, and demonstrate traction with minimal investment. We build out additional capabilities over time based on success measures.
Frequently Asked Questions
What is a Most Lovable Product (MVP)?
Why is creating a Most Lovable Product important?
How is an MVP different from a fully featured product?
How do you determine what features should be included in an MVP?
Can additional features be added after the MVP is launched?
How long does it typically take to develop an MVP?
How do you gather user feedback for an MVP?
​What are the benefits of launching an MVP?
Can an MVP be used for fundraising or attracting investors?
Is it possible to turn an MVP into a fully featured product?