Aravian Pulse · Customer Journey Intelligence
Aravian Pulse connects to the data your business already produces and monitors every digital touchpoint continuously. It surfaces the friction your customers experience in real time, quantifies the revenue at risk, and tells you exactly what to do about it, in time to act.
The problem Pulse solves
By the time a problem appears in your analytics, your complaints inbox, or your board report, it has usually been running for weeks or months. The revenue is already gone. Pulse changes that.
The Pulse difference
Pulse surfaces friction within minutes of it starting. Not after your customer has already left. Not after it appears in a monthly report. Not after the complaints team flags it. You see it in real time and you get a recommended action with a quantified revenue impact attached.
Six weeks pass. A retention report flags elevated churn. The cause is investigated. A fix is scoped. Estimated revenue already lost: £280K.
Six minutes after the friction starts, Pulse flags it. A recommended action is delivered. The fix is implemented within the week. Revenue at risk: contained.
How it works
Pulse runs on the data your systems already produce. No new tracking code is deployed to your customer-facing properties.
Pulse integrates with Shopify, Salesforce, GA4, Klaviyo, Adyen, and your data warehouse via read-only connectors. No new code on your site. Typically live within seven days of onboarding.
Pulse analyses 90 days of historical data to establish normal behaviour patterns across checkout, account management, support, loyalty, and payment flows. Your baseline is used to calibrate all subsequent alerts.
From day eight, Pulse monitors your live data continuously. Every touchpoint is assessed against your baseline. Deviations that indicate friction are flagged in real time with a severity rating and an estimated revenue impact.
Every finding comes with a recommended action, an estimated effort to implement, a priority score, and a quantified revenue impact. Your team sees the problem and the fix in the same view.
A structured monthly report for your leadership team. Shows what was found, what was fixed, what remains open, and the total revenue protected over the period. Board-ready, no interpretation required.
Interactive demo
This is a working demonstration of the Pulse dashboard. Click the score tiles to explore each dimension. Click the alerts to see the recommended actions.
Customer identity is not resolving between Shopify and Salesforce. The AI personalisation engine is making decisions based on incomplete profiles. This is causing incorrect product recommendations, broken loyalty points accrual, and a measurable drop in repeat purchase rate.
Why Pulse pays for itself
Pulse was designed to answer a question every CTO, CDO, and CFO eventually asks: can you show me that this is worth paying for? One significant friction point recovered typically delivers a return that covers the annual cost of Pulse many times over.
This is illustrative. Actual results depend on your revenue profile and the nature of issues found. We can model your specific scenario during an initial conversation.
Starts from £800 per month
No long-term commitment required. Cancel with 30 days notice. Pricing is scoped based on your integration footprint. Request a demo to receive a specific proposal.
A 45-minute live walkthrough of Aravian Pulse using data representative of your sector. We will show you exactly what Pulse would surface in an organisation like yours, and give you a proposal before the end of the call.
Business email only. We will confirm your slot within one business day.
We will confirm your slot within one business day and send a calendar invitation with a sector-specific agenda prepared in advance.
What Pulse connects to
Pulse uses read-only connectors to the platforms your business already runs. Nothing is deployed to your customer-facing properties. Your IT and security teams review the integration specification before anything is connected.
Three hours. No cost. A concrete starting point.
Book the free workshopBefore you go
A 15-minute self-assessment showing exactly where your AI programme stands. Used by more than 300 technical and commercial leaders across the UK and Europe.
Business email only. We will never share your details.